Interior stylist and writer, Deanne Jolly is renowned for her tenacity and refreshingly honest, straight-shooting personality; which is quite the contrast to her soft, classic and contemporary interior design style.
Without a doubt one of the most talked-about and successful contestants to come out of the Nine Network franchise The Block, Dea and her former AFL ruckman husband Darren now manage their own design and construction company D + D Homes, helping to create beautiful inspiring spaces for their residential and commercial clients. The combination of Dea’s no-nonsense attitude, style smarts and sophisticated design advice has also seen her take on the role as the ‘Style Insider’ columnist for Fairfax’s Domain, along with hosting The Dea Jolly Report online video series which saw her critic the winning room of The Block each week.
The record-setting couple appeared on back-to-back seasons of The Block – Glasshouse & Triple Threat, where they had audiences on the edge of their seats when they smashed the price benchmarks and bagged a windfall of almost $1 million dollars, the highest in The Block’s 10 season history. Their luxurious South Yarra apartment set itself apart from its competitors with a bright, airy kitchen and large, tropical outdoor courtyard, and sold for an astonishing $2.29 million at auction.
Dea earned her ‘styling stripes’ long before going toe-to-toe with The Block’s judges on national television. She initially started out in fashion design where she founded her own fashion label Sophie Penberthy, showing at Melbourne Fashion Week twice, as well as Sydney Fashion Week.
She eventually took the jump from fashion to interiors and has never looked back, with nine of her own personal renovation projects under her belt. These properties include a 1910 three-bedroom Edwardian home in Melbourne’s Surrey Hills which they sold for $1.753mil which was a 28.5% increase on the purchase price, and a rundown weatherboard Cape Cod style Flinders Beach House transformation that turned over a 23% sales growth in 18 months.
Dea’s biggest and most profitable renovation yet was sold in 2016, which they affectionately titled ‘The Pavilion’. Taking a derelict 2 bedroom Californian Bungalow in Kew infested with rats and possums and turning it into a high end luxury, 4 bedroom contemporary home while still remaining sensitive to its heritage history. The house was sold at auction in Oct 2016, and Dea and Daz fetched over $2.9mil, an approx 50% profit margin in under 12 months and featured on the cover of Australian interior design bible, Inside Out.
This ‘Reno Queen’ has big plans for the future in flipping houses and is currently in the final stages on their seaside Sorrento project. With only some styling finishing touches left, there is a lot of hype as people wait to see what gorgeous updates Dea has made to the home.
Dea prides herself on “knowing the market, and delivering high quality classic designs that last”, a life mantra which has proved successful over and over again.
Dea’s proven style creds and ability to engage an audience has seen her lend an expert hand to leading industry brands including Mirvac, Dulux, National Tiles, Linen & Moore, Porter Davis World Of Style, Parc Vue Bundoora, Homemaker Centre – The Valley, Coco Republic, Harvey Norman Domayne, Epping Plaza, Aveling Homes, Reece Plumbing, Adairs and Miele. In addition, Dea has also partnered with brands such as Cadbury, Sanitarium and True Local.
By far her biggest passions in life are being wife to Darren, mum to beautiful daughters Scarlett and Lily and spending time with her friends and family.