For the past 20 years, Alex Perry has built a fashion empire that has earned him an international reputation as a true showman. His signature design style; charming, bold and provocative, has been embraced by some of the world’s most famous and beautiful women including Jennifer Lopez, Kim Kardashian, Gigi Hadid, Kylie Jenner, Sandra Bullock, Giuliana Rancic, Miranda Kerr, Alessandra Ambrosio, Sarah Murdoch, Elle Macpherson, Phoebe Tonkin, Natalie Portman, Nicole Richie, Pink, Kelly Osbourne, HRH Crown Princess Mary of Denmark, Eva Longoria, Miley Cyrus, Jessica Chastain, Kate Upton, Rosie Huntington-Whitely and Rihanna.
Alex Perry designs have featured on the front covers of Harper’s Bazaar, Marie Claire, InStyle, Sunday Life, The Herald Sun, The Good Weekend, Sunday Style and Vogue Australia.
Launching his eponymous label in the early 90’s, Alex Perry designs were instantly acclaimed by leading Australian celebrities and the media. First appearing on the pages of Vogue Australia, it wasn’t long before the personality behind the label became just as in demand.
In 2005, Alex Perry joined Foxtel as a judge on Australia’s Next Top Model and it’s become one of his strongest and most successful partnerships. He has starred in the show’s ten consecutive seasons, in addition to Project Runway Australia, Asia’s Next Top Model and The Real Housewives of Australia. Australia’s Next Top Model is syndicated worldwide and is Foxtel’s most successful franchise, being its highest ratings non-sports show.
Dedicated to luxury and glamour, Alex Perry’s approach to fashionable eyewear has redefined style and elegance on the glasses front. Nearly a decade ago, Alex first paired with Specsavers to design a limited-edition collection, however the range was so successful that Alex has designed a collection every season since. With a clear stylistic direction true to Alex Perry’s signature, each frame has been beautifully designed with the female fashionista in mind. Exclusive to Specsavers, each design reflects the classic sophistication, glamour and unfailing eye for timeless chic synonymous with the Alex Perry brand.
Alex Perry Hotel & Apartments is where couture design meets playful intelligent style, culminating in self-catering accommodation perfectly suited for the modern corporate and leisure traveller. Styled by Alex himself in 2015, the sleek apartment hotel lies in the hip Fortitude Valley district in Queensland. Unique design elements evident in the comfortable quality furnishings, guest amenities and technology, ensure a true sensory experience for all guests.
Alex Perry has been part of the Electrolux family for over 10 years and co-created the Electrolux Fashion Care Guide in 2017, bringing customers seasonal tips on what to wear and how to care for their garments. This guide is accessible to all by being available to download online via Electrolux Australia.
Behind this success is an extraordinary story of a working-class boy whose Greek migrant parents instilled a tremendous sense of drive and determination. For Perry, a self-confessed optimist, the road to success has been decades in the making. He has built an empire based on an incredible talent, determination and belief it was possible to create a unique Australian fashion brand the world would fall in love with.