For the past 20 years, Alex Perry has built a fashion empire that has earned him an international reputation as a true showman. His signature design style; charming, bold and provocative has been embraced by some of the world’s most famous and beautiful women including Jennifer Lopez, Kim Kardashian, Gigi Hadid, Kylie Jenner, Sandra Bullock, Giuliana Rancic, Miranda Kerr, Alessandra Ambrosio, Sarah Murdoh, Elle Macpherson, Phoebe Tonkin, Natalie Portman, Nicole Richie, P!nk, Kelly Osbourne, HRH Crown Princess Mary of Denmark, Eva Longoria, Miley Cyrus, Jessica Chastain, Kate Upton, Rosie Huntington-Whitely and Rihanna.
Alex Perry designs have featured on front covers of Harper’s Bazaar, Marie Claire, InStyle, Sunday Life, The Herald Sun, The Good Weekend, Sunday Style and Vogue Australia.
Launching his eponymous label in the early 90’s, Alex Perry designs were instantly acclaimed by leading Australian celebrities and the media. Appearing first on the pages of Vogue Australia, it wasn’t long before the personality behind the label became just as in demand.
In 2005, Alex Perry joined Foxtel as the judge on Australia’s Next Top Model and it’s become one of his strongest and most successful partnerships through starring in the show’s ten consecutive seasons, in addition to Project Runway Australia, Asia’s Next Top Model and The Real Housewives of Australia.
Australia’s Next Top Model is syndicated worldwide and is Foxtel’s most successful franchise, been its highest ratings non-sports show.
Behind this success is an extraordinary story of a working class boy whose Greek migrant parents instilled a tremendous sense of drive and determination. For Perry, a self-confessed optimist, the road to success has been decades in the making. He has built an empire based on an incredible talent, determination and belief it was possible to create a unique Australian fashion brand the world would fall in love with.